Making it happen! Getting a foothold in German markets
How do I help New Zealand businesses get a foothold in German markets?
The German market is tough and demanding. Yet Germans have an affection towards New Zealand, its nature, lifestyle, culture and products.
I work as an enabler for NZ businesses that want to seek out new opportunities and create positive outcomes (making sales!).
To be successful in Germany you need a unique proposition, know-how, good networks and support structures.
I travel regularly between New Zealand and Germany.
It is very enjoyable as not one challenge is ever the same.
What business experience do I have?
I have held senior finance management positions in New Zealand, Australia and Europe.
Over the years, I have worked with many businesses across several industries.
In addition, I have also been involved with smaller NZ businesses as a business advisor, coach and mentor.
I have a good grasp of the New Zealand and German business landscape.
And yes, experience does matter.
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How do I assist clients?
I work through a process of mutual exploration and identify if we have a synergy for working together.
Then we get into my 3-M-framework:
Market Readiness
Market Readiness investigates the Chances of Success in the German Market.
It is a ‘getting-ready’ process to enter and succeed in Germany.
For NZ businesses to be successful with German partners requires having the fundamentals in place.
Market Entry
Market Entry builds on the market readiness. Taking the first steps out of the starting blocks into the German market. Testing the strategy.
Be present, monitor and adapt based on market feedback. Response to evolving German partners needs to enable long-term growth.
Market Care
Market care embeds the initial approach into German markets.
Cultural etiquette and practices are vital in dealing with German business partners.
Observing and adapting to local practices supports long-term relationships. Paying attention to the small things that make a difference.
