Success-Factors

Success factors are the key ingredient that (at least) matches your nearest competitor.

It requires meticulous competitor performance analysis.

They are where “things must go right” for the business to flourish and survive in the future.

When I was working with BMW Germany, I noticed that they put priority on engine performance and interior design ergonomics rather than luxury and comfort (Mercedes). Retaining the ‘sporty’ image is critical to BMW.